Blar i UiS Brage på forfatter "Korbo, Kristie L."
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Consumer emotional response as a predictor of preferences: A case of hotel style design
Mukhamejanova, Zukhra; Korbo, Kristie L. (Masteroppgave/UIS-SV-NHS/2015;, Master thesis, 2015-06)As the hospitality industry grows, so does the number of consumers booking hotels online. These consumers choose hotels based on webpage information such as hotel pictures and other promotional media. Given the importance ...